It’s been a busy week here at Cashmere Essentials. In preparation for the launch of our new Essential 2015 Range, we had an all-day photo shoot. I flew overnight from Shanghai and went to the photographers studio for a day packed full of creativity and fun as the new products were modelled and photographed. With most of the shots `in the can’ we relaxed and had fun with the huge pile of raw cashmere that I had brought back from my last trip to Inner Mongolia.
The lovely Penny (who you can see in the photos below) modelled our brand new range for us. Hair and makeup by the gorgeous Lei. . Photographer extraordinaire, Lisa Diamond lent us her photographic brilliance for the day. And creative experts, Gloss Creative Media was on-hand for styling, advice, props, and even catering.
Since then I have clocked up many kms travelling first to Tasmania, back to Melbourne, to Lorne on Great Ocean Road and yesterday around to the beautiful Mornington Peninsula and Phillip Island previewing the range to new and existing wholesale customers.
Our Essential 2015 Range features products that are luxuriously soft, light and warm. From luxurious polos, ponchos and pullovers to cosy cardigans, chic capes and warm scarves, our cashmere add a dash of understated elegance to any outfit. Imbued with comfort, durability and wearability, our cashmere pieces are perfect for crisp winter days, spent outdoors or, by the fire, or skiing the slopes.
New additions to our range for 2015 include a Boxy V Sweater available in three colours (Ice, Silver and Toast), so gorgeous to wear. Also the new Drape Jacket with its soft, waterfall collar and rounded edges, is perfect for relaxed weekend wearor for travelling to and from the office. We also have added a ladies top which combines leather and cashmere, an alternate to the traditional. For a more classic look, we have the new Ladies Black Jacket , a real investment piece. With its crisp, angular collar, this jacket can transition perfectly from a day in the office, to a night on the town.
Not forgetting the men out there, we also have a new the Men’s Zip Collar PulloverJumper . Stylishly casual, this pullover is perfect to wear to the office, over a shirt and tie during crisp winter weather, and looks just as smart with jeans for weekend comfort.
These are just a few samples of the new range…….for a more in depth look at our Essentaisl 2015 range, please visit our website www.cashmereessentials.com.